As studio owners, you know how vital smooth ticketing processes are to the success of your dance performances.
In this post, we will explore the key aspects of setting up concert tickets, choosing the right selling platform, pricing strategies, offering extras, deciding on dates, and establishing essential policies. So, let's dive in!
1. Setting up tickets: digital vs. physical
When it comes to ticketing, digital options have become increasingly popular due to their convenience and cost-effectiveness. Digital tickets save you from the hassle of printing physical copies and enable seamless check-ins through scanning codes on smartphones. You can consider using ticketing platforms that provide dedicated apps for your ushers to scan and check-in your audience efficiently.
2. Choosing a selling platform
Selecting the right ticketing platform is crucial for a smooth ticketing experience. Several platforms cater specifically to dance performances, such as TryBooking, Stage Stubs, Tututix, TicketLeap, and Eventbrite. Additionally, some dance studio management software like DanceStudio Pro offer integrated ticketing features.
When making your choice, consider essential features like user-friendliness, payment options, and reporting capabilities. TryBooking is an excellent all-round option, widely recognised and user-friendly. However, be aware of booking fees, and decide whether to incorporate them into the ticket price or pass them on to customers.
3. How to price your tickets
Pricing tickets requires careful planning. Begin by assessing your venue's seating capacity and estimating the number of tickets you're likely to sell. Factor in venue costs and set ticket prices accordingly. Additionally, consider offering different ticket categories, such as child and concession tickets. Determine whether children under a certain age can sit on their parents' lap or need their own ticket.
If you have multiple shows, consider offering discounts to parents with children performing in different shows. Providing discounts can encourage loyalty and boost ticket sales.
4. Generating extra revenue with add-ons
Maximise your ticketing platform's potential by offering optional extras. Consider selling recordings of your show, branded merchandise like t-shirts, or flowers for performers. This presents an excellent opportunity to increase revenue while enhancing the overall concert experience.
5. Decide on ticket sale dates and promotions
Carefully choose when to put tickets on sale to give customers ample time to make their purchases. Clearly communicate the sale dates and ticket closing dates through email marketing, studio communications, and social media. If you plan to offer promotions or discounts, strategise the timing to maximize their impact.
6. Formulating policies
Before selling tickets, establish clear and comprehensive terms and conditions to protect both your studio and your customers. Address scenarios like performance cancellations and refunds for various reasons. Transparency in your policies helps customers understand what is permitted and fosters trust in your studio.
If you're looking for assistance in setting up and managing your concert ticketing, Dance Studio Assist is here to help. Send us a message or book a free discovery call. Let's collaborate to ensure your next dance concert is a ticketing success!
Remember, a well-organised ticketing process can make all the difference in creating a seamless and enjoyable experience for your audience. Happy ticketing and best of luck with your spectacular dance performances!
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